Social Media Marketing & Management Services

Social Media Marketing

1. In the halcyon days of traditional marketing, the idea of using social media channels to engage people directly wasn't even a dream in most marketers' heads. The majority of marketing campaigns were a one-way street, with billboards, print media, and TV and radio ads all sending messages out into the world with no way for the world to respond but through its collective wallet.

2. The rise of digital marketing changed all of that, with social media networks transforming from places where people could connect with their friends into powerful marketing platforms.

3. And those platforms (at least when you get this aspect of online marketing right) deliver amazing results, which is why so many companies are starting to work with social media marketers.

Social Media Services that Drive Results

Facebook

Twitter

Instagram

TikTok

If Instagram is likely the place where Generation Z will hang out in the future, TikTok is where you’ll find a lot of that demographic right now. The new kid on the social media block has grown by leaps and bounds over the last five years, transforming from a Vine rip-off (with a musical element) into a legitimate marketing platform.

Going live is the big thing on TikTok, as these stats from Hootsuite demonstrate:

“Wait a second,” we hear you say. “WhatsApp is a messaging platform. I can see how it replaced SMS messaging as a marketing technique (especially because it’s cheaper), but how does it fit into the social media marketing equation?”

These stats from Meetanshi shed some light on the situation:

Just like WhatsApp, Snapchat is a great way to run messaging campaigns with a community, with the added bonus being that brands can create their own accounts to share short-form videos.

Think of the app like a Frankenstein’s baby of TikTok and WhatsApp, with the added bonus (or issue) of content impermanence. In other words, the stuff you share on Snapchat disappears after 24 hours (or less), making it a great choice for short-term campaigns but perhaps not the best social media platform for multi-month or multi-year initiatives.

It’s also another great platform to use when it comes to appealing to younger audiences, as these stats from Smart Insights demonstrate:

It’s clear the Snapchat market skews younger, with 45% of its users falling into the 18-24 demographic. Going an age group up and you see a further 26% of people falling into the 25-34 demographic, meaning a combined total of 71% of Snapchat’s users are aged between 18 and 34.

That’s a lot of young people (with plenty of disposable income) that you can market to with a combination of your brand’s own account and the many influencers that call the platform home.

Who Succeeds with Snapchat?

• Companies that appeal to the 18-34 demographic

• Brands that favor short-term campaigns ahead of long-term initiatives

• Anybody who wants to take advantage of influencer marketing

• Brands that can create short-form (and attention-grabbing) video content

YouTube

It’s weird to call Reddit the newcomer to the social media marketing block, given that the platform first appeared in 2005. But Reddit has always been a little strange from a marketing perspective, with the free-for-all approach the platform takes in terms of the subreddits users can create, giving it a bad image in some circles.

Still, there’s no denying that Reddit is emerging as a powerful platform for brands (especially those that want to build communities), as these stats from ThriveMyWay indicate:

The vast majority of Reddit users (72%) say they use the app for entertainment purposes, which is great news for brands in that industry. But it’s the stats below that interest us the most, with 17% of people saying they use Reddit to follow their preferred brands, while 8% recognize the platform’s network-building potential.

Combine those numbers with the fact that Reddit allows you to create forum-like communities (called subreddits), and you have a great way to engage your audience.

Who Succeeds with Reddit?

• Brands that want to build (and interact with) their own communities

• Influencers and celebrities who can take advantage of the AMA (Ask Me Anything) format

• Brands that deal in entertainment, such as videogame developers and music moguls

• People who want to network outside of LinkedIn find Reddit to be a great alternative

They highlight that YouTube’s two fastest-growing demographics are Generation X (aged between 36 and 49) and Baby Boomers (people aged 50 to 65). The percentage figures also shed some light on why these older demographics are embracing a platform that used to be the domain of youngsters. Over two-thirds (68%) use YouTube for their news, and nearly three-quarters (73%) use it for how-to content. Combine those uses with the nostalgia factor (75% say they love YouTube because it lets them enjoy times gone by), and you have a platform that’s as effective in reaching older generations as it is current ones.

This isn’t to say that YouTube is no good if you have a younger audience, as the platform’s viewership still skews younger. It’s also home to “YouTubers,” the proto-influencers who are perfectly positioned to offer sponsored content that advertises your brand to their viewers.

Who Succeeds with YouTube?

• Brands that capitalize on nostalgia to appeal to an older audience

• Companies that can use sponsored content to reach new people

• Any business that creates its own videos (for its own channel or for use as ads on other channels)

• Businesses that want to build communities around their video content

Pinterest

LinkedIn

Discovery is the name of the game with Pinterest, which is a social media channel that allows users to “pin” their favorite pictures to online boards. Think of it like an online photo album or, better yet, a vision board that people can use to cobble together images of stuff they want to add to their lives.

Now, the interesting thing about Pinterest is that it’s not necessarily a channel that your company will use to create its own content via a profile. The platform is more about indirect marketing, as these stats from Social Champ show:

We end with an old stalwart of the social media game, especially for companies that are in the B2B sector. Far from being a place to share resumes and make a few connections, LinkedIn has increasingly become the place to go if you want to establish yourself as an expert in your field. And beyond creating posts (which you can use both to share knowledge and push traffic toward your website), LinkedIn offers ways for you to connect with and message potential prospects.

The power of LinkedIn as a lead generation tool is ably displayed in these stats from Neil Patel:

The first stat is worrying for brands (at least on the surface), as 97% of all searches made on Pinterest are for non-brand-related terms. To put that into context, somebody who’s looking for new decorating ideas isn’t going to search for a brand in that space. They’re going to search for a term like “new decorating ideas” or “home interior ideas for the fall.”

But it’s the second stat that sees Pinterest redeem itself, as four out of every five users (80%) say they’ve discovered a new product or company thanks to the boards that they find from their non-branded searches.

The point here is that people aren’t using Pinterest to connect with brands directly, but they are using it to get ideas and indirectly discover products. If you have pretty pictures (or a product that can be used to create attractive imagery), you’re in a good place to make Pinterest work for you.

Who Succeeds with Pinterest?

• Brands with attractive products

• Companies that are willing to exercise patience as others share what they have to offer

• Visually creative companies that can create stunning boards using their own products

The headline stat here is that 93% of B2B marketers count LinkedIn as their most effective social channel for lead generation, which is buoyed by the fact that 80% of LinkedIn users connect with brands on the platform to help them make decisions. What’s more, half of users say they’re more likely to buy from a company after they’ve used LinkedIn to engage directly.

And for the B2C companies out there, LinkedIn isn’t just a B2B platform, as over half (51%) of B2C companies say they’ve acquired customers using LinkedIn.

Who Succeeds with LinkedIn?

• B2B businesses that want to generate leads

• Companies (or executives) who want to share and leverage their expertise

• Some B2C companies, which will become more prominent as LinkedIn’s userbase grows

• Any business that can use its expertise to tempt buyers into decisions

The granddaddy of social media marketing (sorry, MySpace), Facebook is the go-to platform for most who are new to using social to speak to potential clients. It’s also one of the most effective platforms around, as these stats from Finances Online:

When it comes to pure numbers, Facebook is the clear leader of the pack. Almost two-thirds of Americans over the age of 12 (63%) have Facebook profiles, with a staggering 28.5% of the world’s population using the platform. If we run some numbers, the world’s population is currently about 8.029 billion (according to Worldometers), so doing some quick math tells us that about 2.288 billion people are on Facebook.

Better yet, there are more youngsters using the platform than you might realize, as these stats highlight that just over half of American teenagers (51%) have Facebook accounts. The point is that the numbers (at least when it comes to users) are stacked in Facebook’s favor, making it a great place for B2C businesses to connect with their audiences.

Who Succeeds with Facebook?

• Companies that want to hit as large an audience as possible

• B2C companies (though plenty of B2B firms can reach customers using Facebook)

• Anybody who wants to use paid social media advertising

• Companies that have several types of content to share with users

• Businesses that want tons of data and metrics giving them insight into their audiences

Follows throws a lot of stats at us in a very small space in this picture, though there are a few that we want to point out.

Firstly, 43% of Twitter users say that they actively share information about the brands they follow, though this can be a double-edged sword as users are just as likely to share bad news as they are good news.

Exactly a third (33%) say that they use Twitter to share their opinions about brands, with about the same amount (32%) saying they use the platform to recommend stuff that they love. Best of all, 37% of Twitter followers say they’ve bought (or would buy) products from the brands they follow.

There’s also a sneaky stat hiding in the text of this image – Twitter users are three times more likely to follow a brand on Twitter than Facebook users are to follow that same brand on Facebook.

So, where Facebook is the place to be if you want to market to a huge (or targeted) audience, Twitter reigns supreme when it comes to direct engagement.

Who Succeeds with Twitter?

• Companies that want to engage directly with their consumers

• Anybody who wants to build brand awareness

• People who can say a lot in a small number of words

• Businesses that use social media as much to identify (and create) trends as they do to sell

• Any company that wants to create a dedicated following

Forget about all of the controversy (and chaos) that has come with Elon Musk’s takeover of Twitter because the platform is still extremely powerful when it comes to marketing to a large audience.

Why?

Engagement is the key to Twitter, as its short-form version of posting (coupled with the ease with which people can tag their favorite brands) makes it the best place for people to communicate with companies and vice-versa:

Instagram is far more than a place to share pretty pictures and snappy videos, as the platform has become the main hangout for an entire generation of influencers (and their followers). What’s more, it’s the place to be if you want to market your product to the disposable cash-rich 18-34 demographic:

Hootsuite’s stats show us that 27.4% of Instagram’s advertising audience is comprised of women aged 18-34, with a further 33.6% being men who fall into the same age bracket. Moreover, that means that 61% of Instagram’s audience is in the 18-34 demographic, making it clear that it is the social media marketing platform of choice for companies that market to millennials and the upcoming Generation Z demographics.

As an aside, Instagram is one of the main home bases for today’s influencers, meaning those who want to leverage the power of persuasion through people to appeal to an audience need to get on the platform.

Who Succeeds with Instagram?

• Companies that appeal to the 18-34-year-old demographic

• Anybody who can use influencers to promote their products

• Businesses that have attractive products or sell a “lifestyle” to their users

• Companies that wish to future-proof their social media marketing by adopting a platform that skews younger in terms of its audience

According to this survey, about a third of TikTok LIVE users (TikTok LIVE being a way for brands to share videos in real-time) believe that it’s the best way to forge connections between brands and their customers. But the real headline here is that 50% of people who use TikTok have bought a project after watching a TikTok LIVE video that promotes said product.

Combine the power of LIVE videos with the fact that a new generation of influencers is coming up on TikTok, and you have a platform that’s ideal for companies that sell lifestyle products and those that have the flexibility to advertise in real-time.

Who Succeeds with TikTok?

• Brands that are willing to market themselves in real-time

• Companies that appeal to the Generation Z demographic (i.e., teenagers and young adults)

• Anybody who wants to leverage influencer marketing

• Businesses that can master the short-form video approach of TikTok

Since its $19.6 billion acquisition by Facebook, WhatsApp has become the platform to use if you want to directly message people in your community. About 70% of people who have WhatsApp accounts open the app daily to check their messages, with the app’s 2 billion users sending a billion messages per day (that’s one message for every two users).

Yes, you’re likely to use WhatsApp as a replacement for traditional SMS marketing. But the ability to create groups lends the app a sense of community that you don’t get with SMS. When combined with the huge audience, it makes WhatsApp a surprisingly effective player in the social media marketing landscape.

Who Succeeds with WhatsApp?

• Any business that’s looking for a cost-effective alternative to SMS messaging campaigns

• Brands that want to build private communities using WhatsApp groups

• Companies that want to parlay a Facebook following into a more direct messaging setting

WhatsApp

Snapchat

Reddit

It’s obvious to say that YouTube is the platform of choice for video marketers (especially given the platform has 2.1 billion monthly users), but what many underestimate is how effective YouTube is at appealing to an older audience. Check out these stats from Foundation Marketing:

We’ve helped them

We've partnered with many household brand names to deliver insights and solutions to their problems.

Happy Clients

Don't just take our word for it, our clients frequently stay in touch with us and work with us on future projects that require big data insights.

Ahlam Odeh

Working with this agency was one of the best decisions we made for our business. Their creative campaigns boosted our online engagement by 300% and brought in high-quality leads that turned into loyal customers.

Dr. Mohammad Khalifah

The agency transformed our social media presence into a powerful sales tool. Their targeted ads and innovative content strategy generated consistent growth and an impressive ROI.

Firas Hiary

From SEO to social media campaigns, the team delivered exceptional results across the board. Their expertise and professionalism made it easy for us to focus on running our business while they handled our marketing goals.

Alma Sheikh

This marketing team truly understands how to connect with the right audience. Their tailored strategies helped us achieve incredible reach and brand awareness within just a few months.

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.