Custom SEO Services & Audits to Grow Your Company Online

SEO Services

Improving your website’s online visibility in organic searches takes more than a one-size-fits-all approach.

Hot Leads Agency provides comprehensive search engine optimization (SEO) website audit services to determine what is working—and overhaul what is not. Once our experts evaluate your site and identify issues, they create a step-by-step SEO strategy to elevate your online presence, improve organic performance, and reach a broader audience.

Our commitment to your success doesn’t end with your SEO audit. We provide a custom roadmap to increase traffic and convert it into revenue. This includes site optimization, high-quality content creation and optimization, and ongoing site management and tracking to keep you informed about your progress and results.

SEO Audit Checklist

• URL Structures

• Crawling And Indexing

• Canonicalization

• Internal Link Evaluation

• XML Sitemap Evaluation

• Search Engine Crawling

• Robots.txt

• 301 and 302 Redirects

• 404 Errors

• Internal Server Errors

• Appearance of Site Within SERPs

• Knowledge Graph

• Structured Data (Markup)

• Pagination Markup

• Organization Markup

• Review Markup

• Video Markup

• Breadcrumbs Markup

• Other Pertinent Markup

• Content Evaluation

• Website Taxonomy Evaluation

• Page Architecture

When performing a technical site audit, there are a large number of items that should be checked and a determination made as to whether best practices are being followed. It’s one thing to do a technical audit, but the most important part of the audit is not the issue identification, it’s the issue resolution. Below is a partial list of items that should be evaluated during a technical SEO audit.

• Meta Element Optimization

• On Page Optimization Elements

• Keyword Evaluation and Expansion

• Duplicate Content

• Content Optimization and Development

• Targeted Priority Landing Page Optimization

• New Landing Page Recommendations

• Blog Strategy

• FAQ Resource Strategy

• Analytics Evaluation

• Goal Tracking Evaluation

• Proper Tagging

• Appropriate Filtering Within Analytics

• Social Media Integration

• Page Load Speed

• Accessibility

• Sub-Domain Evaluation

• Backlink Evaluation

• Mobile Friendliness

• cc-TLD Mapping

• International SEO

3 Key Components Of An SEO Website Audit

SEO is not just a bonus for most companies – it’s a critical aspect of their business. It’s the marketing channel that generates the lowest costs per acquisition. If you’re not paying attention to your website’s organization and performance, you’re missing out on a competitive edge in SEO and the inbound traffic your site could attract.
Although hundreds of items can be evaluated in an SEO website audit, three high-level categories should be considered when evaluating a site and determining the SEO strategy and direction to make it more competitive in organic search: technical SEO audit, content audit, and backlink audit.

1. Technical SEO Audit

A technical SEO audit is the first step in building a solid SEO strategy. It determines whether your website is designed to rank high in user search results, primarily based on Google’s best practices. When a user performs a Google search, Google wants to return the most valuable results. But how are these results determined? Generally, the top result is the webpage with the most useful and relevant information on the search topic. But what if two pages contain equally good content? This is where technical SEO makes a difference. Google uses over 200 factors to score your webpage. If your site does not comply with technical SEO best practices but your competitors do, their web pages will rank ahead of yours. Because only 10 search engine results pages (SERPs) appear on page one, your site must be technically sound to outpace your competitors. We like to think of the technical items of the site audit as the ‘shoelaces’ of the project. If technical items are out of compliance, the site can’t run at its potential with its shoelaces untied. For complex eCommerce sites, lacing up the shoelaces is typically enough to result in massive improvements in SEO results. You can expect rankings, product visibility, impressions, SERPs, traffic, and revenue to increase dramatically. Here are some ways we improve technical SEO to ensure your essential pages are easily accessible and simple to navigate.

Page Speed Optimization

Nearly half of users won’t wait more than two seconds for a website to load. We keep your files as light as possible and properly compress images to decrease the time web pages load and display content—always without sacrificing the function or quality of your website.

Mobile Optimization

Nearly 60 % of web traffic happens on tablets and smartphones, and up to 70% of users open emails on mobile devices. Adapting and customizing your website content for these platforms is essential if you don’t want to lose visitors. We optimize your site to function optimally on all devices, delivering a superior user experience every time.

Internal Link Structure

Schema refers to the elements embedded in your website’s code that “talk” to search engines and help them understand the intent and meaning of your content. Adding schema markup allows Google to determine whether your site is relevant for specific keywords and rank it accordingly, matching your product or service with the right audience.

XML Sitemap Creation

An Extensible Markup Language (XML) sitemap is a file that lists all of a website’s essential pages and posts. It allows Google and other search engines to crawl the site quickly and easily and properly index it.

Canonical Tags

It’s common for business sites to contain multiple pages with similar information. But there is a way to encourage Google to differentiate the best URLs from duplicate pages using canonical tags. These HTML code snippets identify which version of similar pages is best—instead of letting Google make that call.

Error Resolution

Users often leave a website if they encounter broken links, a confusing site structure, or sluggish loading time. We resolve these technical glitches to ensure your site is efficient and user-friendly, increasing the time visitors spend exploring and engaging with your content.

Server Optimization

Your server also plays a critical role in how your website functions. Its performance determines the quality and speed of your site. An overloaded server can increase page loading time, disrupt critical applications, and negatively impact conversion rates. Server optimization services correct these issues to keep your site operating smoothly.

This is just an overview of the areas we address in a technical SEO audit. Schedule a call with Razor Rank to learn about other ways a technical SEO audit can improve your site.

2. Content Audit

The quality of your website content matters now more than ever. Google prioritizes crawling based on high-value, user-centric content. Outdated information, poor-performing posts, and AI-generated content can all hurt your Google ranking.

In fact, the content audit is often the most critical aspect of a technical website audit. You can have a highly SEO-compliant website with blazing page load speed, perfectly configured canonical tags, etc.. Still, you’ve missed the mark if your content strategy is poorly conceived and executed.

Your website needs a formal content strategy to attract visitors interested in your products and services. During your content audit, Razor Rank inventories and analyzes your website assets to identify content that needs to be created, updated, or removed.

Next, we upgrade your content to build authority and improve your rankings in three main ways.

Keyword Strategy

Keywords are the terms included in your online content that you want to improve your ranking for. We perform keyword analysis to determine what users search for and optimize your content around those important words and phrases.

A successful keyword strategy is more complex than including the most obvious keywords in your content. It’s also about ranking for words and phrases that satisfy the user’s need but may not be as competitive. That’s where the strategy part comes in.

Content Strategy

Once we have our keywords, our content team uses these to develop topics that reflect your business goals and offer high search traffic potential. From there, we create original, high-quality, search-based landing pages, product pages, and blog posts to drive traffic to your site.

On-Page SEO Optimization

All content is optimized to help readers and search engines understand what they are about. Every web page and blog post is organized to improve the reader’s experience and drive traffic to and throughout your website. The strategic use of keywords, page titles, URLs, meta tags, and other SEO elements improves credibility, search rankings, brand awareness, and conversions.

3. Backlink Audit

Backlinks, or inbound links, are links on other websites that link to a page on your website. They are a powerful tool for driving traffic to your site and showing that your website has value for third parties. When it comes to link-building strategies, quality supersedes quantity.

If your website has hundreds of backlinks, those links may provide powerful SEO value, giving your site high domain authority. Yet, if your website has many low-quality backlinks, Google’s algorithm can identify these and demote the site in rankings.

In the below example, a mattress retailer cleared the technical audit. We resolved all issues, including content, but the rankings were unimpressive. You can see the red on the left, with keyword rankings on pages 5-10 of SERPs. The backlink audit revealed thousands of toxic backlinks pointing at the site. Once they were removed, the rankings sharply increased, and almost all keywords popped onto the first and second pages of Google SERPs!

Semrush is an online visibility management and content marketing SaaS platform.

Much like SEM Rush, Spyfu is another great tool that helps us correlate competitor data for SEO and PPC, as well as keyword research tools.

Google Search Console tools and reports help us measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

The Screaming Frog SEO tool is a website crawler that helps us improve onsite SEO by extracting data & auditing for common SEO issues

What Tools Can Be Used for a Technical Website Audit?

There are many SEO tools that can help you with your site audit, these are just a few:

We’ve helped them

We've partnered with many household brand names to deliver insights and solutions to their problems.

Happy Clients

Don't just take our word for it, our clients frequently stay in touch with us and work with us on future projects that require big data insights.

Ahlam Odeh

Working with this agency was one of the best decisions we made for our business. Their creative campaigns boosted our online engagement by 300% and brought in high-quality leads that turned into loyal customers.

Firas Hiary

The agency transformed our social media presence into a powerful sales tool. Their targeted ads and innovative content strategy generated consistent growth and an impressive ROI.

Dr. Mohammad Khalifah

From SEO to social media campaigns, the team delivered exceptional results across the board. Their expertise and professionalism made it easy for us to focus on running our business while they handled our marketing goals.

Alma Sheikh

This marketing team truly understands how to connect with the right audience. Their tailored strategies helped us achieve incredible reach and brand awareness within just a few months.

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